- It seemed like a good idea, but you didn’t ask the consumers.
Does your food product solve a real-world consumer problem?
Does it satisfy a real-world consumer need?
Does it make real-world consumers feel good about themselves?
If you want to launch a successful food product, you need to be able to answer at least one of these questions in the affirmative. The best way to do that is to get your target consumers involved from the start. This might mean mining them for product ideas or soliciting feedback on concepts before you jump into development. Either way, your consumer base is a valuable resource you’re going to want to use if you want your food products to be successful.
- Your sales and marketing team never talked to the research and development team.
While it’s important to have defined roles within any company, keeping teams too separate will only hinder
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